Custom web tools that help people choose and act
At every stage of the buying process
Personalised results that show your buyers where they stand and what they can do, so they're more likely to do business with you
Free working prototype firstFixed price, agreed up frontLives on your own website
Your buyers don't know where they stand
They can’t tell what they need, which option fits, or whether it’s worth it. So they put it off, do nothing, or go somewhere else.
“What do I really need?”
= they put it off.
“Which one fits me?”
= they compare on price.
“Is it worth it for me?”
= they stay as they are.
Personalised results from their own answers
Showing them where they stand helps a buyer choose. And when they come to that choice themselves, it sticks and they act.
UpTooler can help you do that for every buyer. Built right on your website, from what you already know.
Buyers answer your questions.
About their own situation, in plain words. A few minutes, nothing to log into.
They see where they stand.
A result worked out from their answers and your know-how. Nothing generic.
They see what to do next.
What they need, what fits, and the next step with you.
You get their answers too.
So you know where they stand before you reply.
Buyers know where they stand, so they know how to act
When you're the one who gives them that breakthrough, you become the one they trust and rely on. So they're more likely to do business with you than a competitor.
There's a version that works for each stage of the buying process...
More qualified leads, and warmer ones.
Give visitors something worth finding out about themselves. A reason to enquire, with their answers already in your hands.
More of your prospects convert.
Show how your offer fits their situation, with a result they can think through and share with whoever else needs to decide.
(see example below)
More from existing buyers.
Help existing buyers see what else you can do for them, based on what they need next.
Built for EpiSoft
EpiSoft provides award-winning health software. Their expert self-review for hospital cancer and infusion services lived in a spreadsheet.
Now it’s a tool on EpiSoft’s website with two jobs: giving new visitors a reason to get in touch, and helping move sales conversations already under way. A hospital team runs it and gets a report in EpiSoft’s own words to pass to whoever signs off. EpiSoft gets the results too, so the next conversation starts from there.
Select any image to see it full size. Images use sample data.
Start with a free prototype
- 1
Share & try
Share what you want the tool to help people decide. Send what you already use, or talk through the idea. Try a free working prototype of the main result.
- 2
Agree the build
Decide what belongs in the finished tool. The scope, website setup and fixed price are agreed in writing before the build starts.
- 3
Test & launch
Check the questions and results together, then add the finished tool to your website in your branding.
What would yours be?
Five quick questions. See what your first tool could be. Then ask for a free prototype.
Before you ask for a prototype
Is it for a business like mine?
If your buyers need help deciding, yes. Anything valuable or involved enough that a few questions would help someone see what they need, why it’s worth it, or which option fits. One product or fifty, a service or something they take home.
What if nothing’s written down?
That’s fine. A guide or spreadsheet gives it a head start, but the questions buyers already ask you are enough to begin. A short conversation turns what’s in your head into a working prototype.
Do I need lots of website traffic?
No. Send it to the people you’re already talking to: after an enquiry, with a proposal, or before a review with an existing buyer. It earns its keep with a handful of valuable prospects, not just new visitors.
Why not use a quiz builder, or AI?
You could, and you’d get a quiz. With UpTooler, the questions, the logic behind each result, the wording and the finished tool are all built around your business and what you want buyers to do next. And you try your own working version before paying anything.
What’s in the free prototype?
A working version of the main idea: real questions and a real result to try, built from your material. Enough to see it working for your business and say what you’d change.
If you want it finished and on your website, the scope and price are agreed first. If not, there’s nothing to pay.
How much of my time does it take?
Not much. Share what you have, even if it’s rough, talk through what the tool should help buyers decide, then try the prototype. Your main job is checking the questions and results sound like you.
Will it be worth the cost?
Think about what a better buying decision is worth to you: an extra sale, a bigger order, or fewer hours on quotes that go nowhere. Put the profit from that next to the price. The prototype gives you something real to judge before you commit.
What if my offer changes later?
The tool changes with it. New prices, packages or questions are quoted as an update when you need one. There’s no subscription and no fee per lead.
One fixed price, agreed up front
Your price is decided by what you're looking for and the depth of the work involved. Here are three typical sizes to give you an idea.
One sharp answer
From A$1,800
One clear next step for every buyer.
The option that fits, whether they’re ready, or a first estimate. Quicker to build, and it works on every visitor, every day.
- A focused set of questions and your rules
- A clear result and the next step, on screen
- Their result and details sent to you both
The full picture
From A$3,500
Findings worth keeping and passing on.
Several answers brought together into findings across the areas that matter, with recommendations in your words and a report in your branding.
- Findings across several areas
- Tailored explanations and recommendations
- A fuller report in your branding
Your whole method
From A$5,500
The detail that makes your expertise valuable.
Deeper rules, calculations from their own numbers, and results that flow into the systems you already use.
- More involved rules or calculations
- Detailed, tailored results and reporting
- Deeper website and system connections
The self-review built for EpiSoft is this size.
- Free working prototype first
- Your branding and your words
- Added to your own website
- Tested with you before launch
- No subscription, no usage fees
Website setup is included. Connections to a spreadsheet or CRM are scoped around the systems you use, and any third-party costs are named before you commit. Ask for a prototype
See it working first.
Your free prototype is built on your own business before you pay anything. If it’s not right, there’s nothing to pay.
Prototypes are built by hand.
So only a few start each week. Ask now to get yours into the next round.
Five questions, then yours.
Answer the five questions above and say where to send it. Your prototype comes back built on your business. Then you decide.
See what your buyers would see.
Free working prototype first. Fixed price, agreed up front. Lives on your own website.